Brand identity
Names, marks and visual systems built to stay useful long after launch day.
- Positioning & voice
- Logo & type system
- Brand guidelines
Hollow Beam shapes identities, websites and campaigns for organisations with something real to say. We keep the frame light and let the message hold.
Pick one discipline or combine them. Every project starts with the same question: what does your audience need to understand first?
Names, marks and visual systems built to stay useful long after launch day.
Fast, accessible sites with clear structure that your team can update without fear.
Launch stories, editorial layouts and campaign kits that speak in one voice.
A standing relationship for refinements, new pages and fresh brand assets.
A few recent collaborations. Each began with a messy brief and ended with a system the client could run on their own.
A calmer identity and an online catalogue that finally lets the glazes speak for themselves.
Naming, signage language and a booking-free website for a shared studio space.
A launch campaign kit and editorial toolkit for a regional bakery cooperative.
We keep the process visible and short. You always know what we are working on and what we need from you.
Conversations with your team and a close read of what already exists. We write down the real problem before designing anything.
A focused direction, tested on real content early. Feedback rounds are planned in advance, so decisions stay in the project.
We ship, hand over tidy files and guidelines, and stay on call while the work settles into everyday use.
The strongest structures are mostly empty space, held in place by a few honest decisions.
Scopes are agreed together after a first conversation. These formats are simply where most projects begin.
A short, intensive block for teams who need clarity fast. Usually around three weeks.
Identity and site designed together, so the story and structure grow from the same roots.
Reserved monthly time for teams with a steady flow of design and web needs.
Answers to what people usually ask on the first call. Anything else goes in the form below.
A brand sprint runs a few weeks; a combined brand and website project usually takes a few months. We share a dated plan before anything starts.
Yes. Many of our clients are small teams, cooperatives and independent studios. We shape the scope around what matters most first.
Of course. We review your existing materials, fill any gaps carefully and build a website that respects what you already have.
No. We collaborate remotely with shared boards and regular video calls, and we keep written summaries so nothing is lost between sessions.
A few lines is plenty. We read every enquiry and reply with honest next steps, even if we are not the right fit.